ARE YOU THE BRAND

Our Products

WATB offers a diverse range of products, from classic accessories like leather belts and sunglasses to our signature handcrafted items, including leather sheepskin coats and artisanal shoes. Each product represents a dedication to quality and design, tailored for those who appreciate the intricate details that make a piece truly special.

Beyond our ready-to-wear collections, WATB also offers custom fashion items and print-on-demand services, ensuring that each creation can be as unique as the individual wearing it. Our goal is to provide more than just fashion—we aim to craft pieces that resonate with the personal stories of our clients.

Creative Projects & Collaborations

Collaboration and creativity are at the core of WATB’s growth. From exclusive pre-order campaigns like our recent release with Love Lost Gang to working with renowned Podcasters such as ESSO, we’re always looking for opportunities to build a community around our brand. Our initiatives are about more than just product drops—they’re a way to bring people together through a shared love of fashion and self-expression.

About WATB

WATB, short for We Are The Brand, is a fashion label dedicated to blending timeless elegance with a contemporary edge. Founded by lifelong friends Eric and Russ, WATB is rooted in a philosophy of individuality, creativity, and luxury. It’s more than just a clothing brand—it’s a statement of self-expression and confidence for those who wear our designs.

Our Vision & Identity

At the heart of WATB is a commitment to storytelling. Each piece we create is crafted with a narrative that connects tradition to modernity. We believe in the power of boldness, pushing boundaries in both design and the way we connect with our audience. Every collection is thoughtfully curated, using the finest materials and craftsmanship to deliver fashion that speaks to both heritage and innovation.

Eric and Russ have channeled their shared vision into a brand that celebrates both history and forward-thinking style. Their partnership brings together a deep understanding of luxury and an entrepreneurial spirit, shaping a unique identity that has set WATB apart in the fashion industry.

Entrepreneurial Spirit

WATB’s journey is driven by a passion for innovation and a willingness to explore new horizons. From sponsoring cultural events like the Black Authors Festival to expanding into consulting services, we’ve embraced opportunities to leave a mark beyond just the fashion world. Our journey has been marked by strategic growth and an unwavering dedication to quality.

As part of our next chapter, we’re developing a professional website that will streamline our services and elevate the client experience. This platform will allow us to offer everything from graphic design services to tailored fashion consulting, making WATB a versatile and dynamic brand that serves a diverse clientele while staying true to its essence.